Posts Tagged "Agency deals"

WPP announces that Always Marketing Services, China’s leading field and shopper marketing company, has agreed to acquire 3ree, an integrated marketing company based in Singapore

his move would seem to indicate that Dentsu Aegis is planting its flag to assert its serious intent in the field of content. It gets an outfit that is close to being best-in-class in its field, one that will help differentiate it from its competitors and helping it to position itself as a true “one stop shop”

WPP has acquired a majority stake in Two Circles Limited, a data-driven sports marketing agency based in London. Following the deal, Two Circles will become part of ESP Properties, GroupM’s newly launched company serving rightsholders from the worlds of sports and entertainment

WPP announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.

Next Fifteen Communications, parent company of PR firms including Lexis and Bite, has spent £5.4m to secure outright ownership of digital design agency Beyond and content marketing agency Republic Publishing

Publicis Groupe has acquired Expicient Inc. a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores

One of the first entrants into the mobile payments space back in 2007, Toronto-based Plastic Mobile announced on Feb. 19 on its website that it was being acquired by Havas Media

Alex Northcott sets up new media database for PRs four months after selling his former business for up to £200m. Alex Northcott, who founded Gorkana in March 2003, has launched Roxhill Media with two other former staff of the digital PR jobs and media industry information company

The Mission Marketing Group plc, the marketing communications and advertising group, has announced the acquisition of Edinburgh-based The Weather Digital and Print Communications Limited

Marcoms giant Dentsu Aegis Network has acquired a majority stake in India’s social and digital media agency WATConsult. Terms of the deal have not been disclosed

Publicis Groupe (PGPEF.PK,PUBGY.PK) announced the acquisition of France-based digital marketing and social networks pure player, Monkees. Monkees is focusing particularly on retail and e-publishing. The agency will be integrated into the Publicis Activ to accelerate the digital growth of its East-West France regional agencies. For the full story read RTT News

Next Fifteen has announced plans for a share sale to raise about £4.3m

The Havas Group has acquired Bird & Schulte Advertising, an award-winning agency based in Freiburg, Germany. The German agency, which offers a full spectrum of services for Rx and OTC, including advertising, digital media, events and medical education, will continue to build on its more-than-20-year track record of serving up what its clients’ brands need to succeed

Marcoms giant Dentsu Aegis Network has acquired Toronto-based digital creative firm SPOKE Agency, which offers a range of services for clients the in the lifestyle, retail and entertainment sectors

Havas has acquired US based integrated communications and experiential marketing agency Formula, giving the French PR firm access to new offices in New York, Los Angeles and San Francisco

Spin doctors for mergers and acquisitions may get swept up in the deal action. If anyone knows how to assess the climate for takeovers, it should be financial public relations advisers.

WPP announces that it has agreed to acquire the assets of Maka Marketing Digital S.A. de C.V. and Clarus Digital S.A. de C.V. (“Clarus”), a leading digital marketing agency in Mexico

CRM shop MRM//McCann, part of McCann Worldgroup, has acquired Optaros, a digital eCommerce services/solutions provider

Founded in 2000, Heyday is one of New Zealand’s most comprehensive and respected digital agencies

Promedica will form part of Cello Health, and will work closely with Cello Health Insight in London, New York and Chicago to continue the development of the offer to the large number of global clients of Cello Health