Posts Tagged "Agency deals"

In a Q1 earnings announcement Publicis said: “We don’t expect this year to be a year of large or numerous acquisitions” with the possible exception of Samsung’s ad agency Cheil Worldwide, the second largest Asian agency outside of Japan. Levy confirms acquisition talks, believing the South Korean-based agency would be a great fit to complement its digital expertise and global footprint. But he says these discussions have had “ups and downs” and “we are in a plateau today.”

Iris, part of Cheil Worldwide, is acquiring Founded, a creative agency with offices in London and San Francisco. This deal will further extend Iris’ expertise in business-to-business (B2B) marketing, CRM, creative technology and strategic planning. Plus, Iris will now have a footprint on the west coast through Founded’s San Francisco office, opened in 2015. Terms of the deal were not disclosed

NEW YORK, April 20, 2016 /PRNewswire/ — Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has agreed to acquire a majority stake in Turkish communications firm Effect PR. Headquartered inIstanbul, Effect PR has been Burson-Marsteller’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, it will become a full member of the network and be renamed Effect Burson-Marsteller

Waggener Edstrom has partnered with Buchan since 2008 and will rebrand the agency as WE Buchan

In a press release Next 15, the digital communications group, announced the acquisition of the entire issued share capital of Twogether Creative Limited (“Twogether”), a B2B creative and digital marketing agency with a focus on technology clients. Clients include multinational technology groups such as Brocade, Intuit, Symantec, Veritas, Lenovo and Zebra Technologies. It also has a proprietary Software as a Service (“SaaS”) offering in partnermarketing.com, which is used for channel marketing

Earlier this week, GroupM’s digital agency Essence set up shop in Shanghai China. Not to be outdone, competitor Dentsu Aegis Network has taken a step to strengthen its own digital operation in the region with an agreement to acquire Darwin Marketing there

Dentsu Aegis has continued its push into the creative market, turning its attention to New Zealand with a majority shareholding in Barnes, Catmur & Friends

WPP announces that its wholly-owned operating company, AKQA, the leading digital services agency, has acquired a majority stake in the holding company of digital agency Potato. Potato specialises in designing and building complex, secure and scalable web applications. Its work sits at the heart of many influential marketing campaigns

UK-based digital marcoms group Next Fifteen has acquired the remaining 25% stake in brand market research and advisory consultancy Morar

The Brooklyn Brothers — a fast-growing independent known for award-winning “paid” and “owned” media campaigns for brands such as NBC and Pepsi — has been acquired by one of the dominant players in “earned” media, Interpublic public relations division Golin

3 Monkeys Communications, one of the UK’s biggest independent PR shops, has been acquired by global consultancy network Zeno Group, the sister agency of Edelman

Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina

WPP has acquired US mobile app developer ArcTouch Inc, which has developed smartphone and tablet computer apps for the likes of Audi, CBS, Yahoo and Saleforce

NEW YORK, Jan. 18, 2016 /PRNewswire/ — Cohn & Wolfe, a leading communications agency, today announced that it has acquired a majority stake in Grupo Maquina, one of Brazil’s largest and most widely respected public relations agencies. Maquina Cohn & Wolfe, with 240 employees across offices in Sao Paulo, Rio de Janeiro and Brasilia, has the combined talent and experience to meet demand for global integrated marketing services from Brazilian companies and multinational companies alike

Publicis Groupe is considering a bid for a controlling stake in Cheil Worldwide, according to a report by Bloomberg earlier today

Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys.

Omnicom’s BBDO has increased its access to the fashion and luxury brands sector after acquiring a majority steak in the Wednewsday Agency Group

Network has acquired Grip Limited, continuing its strategy to have a more holistic approach among its agencies and improve its digital capabilities. Financial terms of the deal were not disclosed

WPP’s comms network Grey Group has acquired a majority stake in Seoul, South Korea-based creative digital agency Vinyl I-Co. Terms of the deal were not disclosed.

In a press release Next 15 said it was tremendously excited to announce that Next 15 has acquired ODD, a London-based digital agency that specialises in consumer-facing communications for fashion and lifestyle brands