According to Zenith internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7 to 4.6% since March.
UK adspend rose 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth.
There has been a lot of doom and gloom and political in-fighting over Brexit this week as Theresa May tried to undo amendments added to the EU Withdraw Bill by the House of Lords
Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% in 2018 — up from the 4.5% rate of growth it last projected in its December 2017 release.
Despite reporting a healthy 20% increase in net income for 2017 to $15.9bn (£10.5bn), Facebook reported declines in user numbers and usage time
UK ad spend will only grow by 0.3% in 2018 according to the Institute Practitioners in Advertising’s (IPA) latest Bellwether report
Trinity Mirror has reported a fall of nearly 20% in print ad revenues as it confirmed it is to close the New Day after just two months
Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago
The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch. Unconventional upstarts are eating their lunch. If Don Draper were around today, there’s a good chance he’d work at Facebook. But it’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?
The erosion in print ad sales kicked off at the beginning of 2016 and did not let up. In the fourth quarter alone, print sales dropped 20 per cent at the New York Times and at McClatchy, operator of 29 US daily papers. Gannett, owner of USA Today, reported a 15 per cent fall in the US and a 14 per cent decline at Newsquest, its UK chain. News Corp said the fall in print dragged total ad revenue down 29 per cent at News UK (publisher of The Sun and The Times), 20 per cent at Wall Street Journal publisher Dow Jones and 12 per cent at its Australian papers. The Financial Times and Tronc, the owner of the Los Angeles Times and Chicago Tribune, have also been hit.
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to a report suggesting the firms will soon have an effective duopoly spanning the Atlantic
Brexit will further weaken a slowdown in UK adspend in the coming years, Zenith has forecasted, with advertising growth set to halve to 5% this year. The Publicis Groupe media agency’s Advertising Expenditure Forecasts says UK adspend will be down on 2015’s 9.2%. Last year Zenith had predicted UK growth of 9.7%.
Sir Martin Sorrell’s advertising group, WPP, has called an end to the Brexit shock that has hammered the ad market since the EU referendum vote in June and upgraded its forecast for the industry
UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit
Facebook’s digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer’s latest digital adspend report for the UK
Decline to outstrip losses in newspaper and magazine advertising combined, while mobile ads to grow
Broadcaster saw share price fall by more than 20% on Friday, raising speculation it will become target for takeover bid
Stocks in the sector fell further than the wider market on Friday as investors reacted to the poll result
Forecast comes from GroupM, media arm of world’s largest ad company, saying spend should rise again in event of remain vote
At the start of 2016, UK television broadcasters were on a roll. Spending on TV advertising had surged more than 7 per cent to £5.3bn in 2015. ITV, the UK’s biggest commercial broadcaster, was looking forward to another strong year — thanks in part to sporting events including the European football championships. But, so far, the TV ad market in 2016 is flat, or just marginally stronger than at the same point last year, according to media agencies. Some industry analysts even believe TV ad spending could fall this year — for the first time since the global financial crisis in 2009.
