SourceMedia, publisher of B2B brands American Banker, The Bond Buyer, Financial Planning, and Health Data Management, among several others, announced today a company-wide relaunch of its digital publishing platform in an effort to optimize engagement, cross-platform user experience, and native advertising integration.
With features like a cleaner interface, responsive design, and continuous scrolling, the company hopes the new platform will better harness the business opportunities afforded by digital media and allow its audiences and clients to more deeply engage with one another.