SFX Entertainment, Inc. (NASDAQ:SFXE),the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, today announced it has acquired 50 percent of Alda Holding B.V., an Amsterdam-based company that is a leader in developing, producing and promoting dance music events and experiences around the world. ALDA Events will continue to operate as an independent company under its current CEO Allan Hardenberg and will become responsible for the touring division of SFX.
Founded in 2007 by David Lewis and Allan Hardenberg, ALDA Events’ portfolio boasts international tours for the world’s top DJs, including Armin van Buuren and Hardwell. ALDA Events’ impressive touring segment brought renowned brands like Armin Only, A State of Trance and I Am Hardwell to 33 countries with 130 shows throughout 2013 and 2014. ALDA Events also owns and produces Amsterdam-based festivals, A Day at the Park and Electronic Family, and co-produces the Amsterdam Music Festival with ID&T.
“David Lewis and Allan Hardenberg are true innovators when it comes to creating and executing dance music events and artist tours, and we are thrilled they are joining the SFX family,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “Combining ALDA Events’ international touring expertise and extensive roster of artists with SFX’s comprehensive portfolio enables both companies to bring bigger, better EMC experiences to fans all around the globe.”
“It has been our vision to provide dance lovers with high-quality musical experiences and dance events, and SFX shares and encourages this vision,” said Hardenberg, who will become Managing Director of SFX Global Touring. “It cuts to the core of our overriding message – music is what feelings sound like.” ALDA Events will operate as a separate entity and will continue to collaborate with current promoters at home and abroad.
About ALDA Events
ALDA Events works from an “integrated concept approach” using its broad experience, knowledge and skills in the field of stage design, technical production, video, special effects, decor design, entertainment and marketing for every production. The company creates and develops complete high-quality (tourable) event brands from scratch and positions them according to the wishes and preferences of the target groups and artists, and works with a strong, global network of local partners to produce the events according to their brand and quality marks all over the world.
About SFX Entertainment
SFX Entertainment, Inc. (NASDAQ:SFXE) is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX’s mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance, Awakenings, and React Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.