SEP has led a £17.5 million financing round to take a minority stake in Media Ingenuity, a fast growing online marketing technology company, which owns financial comparison site, TotallyMoney.com, and is the UK’s largest online advertiser of financial services.
The investment will support the next phase of growth including the development of own-brand financial products. Media Ingenuity, which launched in 2006, has pioneered a unique formula for scalable online marketing of financial services. The company was ranked 14th in the 2010 Sunday Times Tech Track 100 list of the UK’s fastest growing technology companies. It has made significant inroads into the UK price comparison space through TotallyMoney.com, successfully challenging established brands and receiving more than one million unique visitors a month.
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