The digital app offers an “all-you-can-read” magazine service, which gives consumers unlimited access to as many magazines as they want from a range of global publishers for £9.99 per month.
The service is already available in Sweden and the USA and will roll out to UK consumers in March and globally throughout the rest of the year.
Ranj Begley, Readly UK’s Managing Director, said: “Readly offers an additional revenue stream, general profile-raising and really granular consumer insight. It is a win-win model for everyone.
“The publishers we have spoken to so far have been really excited by the service.”
Readly uses the same files that are already prepared for print versions of magazines, which allows publishers to expand their consumer outreach without additional infrastructure.
The service is currently available to use as a free trial.
Source PPA