As an estimated 2 billion people are about to enter the digital news ecosystem, Western publishers need to rethink their attitudes if they’re to best engage with – and thus monetise – that new international audience. Not only will they have to reconsider which platforms and publishing strategies will work for those emerging audiences, publishers will also have to recognise that in an ever-more international world, those emerging audiences won’t necessarily want to consume news with a solely Western flavour.
For the full story read The Media Briefing