Digital sport specialist Perform Group plc has announced that its proposed acquisition of Runningball for up to €120 million has won the shareholder support needed for the transaction to go ahead.
Runningball is one of the leading suppliers of real-time sports information to sportsbooks, engaging more than 1,100 scouts in 71 countries who gather real-time information on live sports events. Within the field of football, it is one of the most comprehensive real-time data services available anywhere in the world. In 2011, it covered over 35,000 sporting events and it is anticipated that this will increase to 40,000 in 2012.
Perform is a market leader in the delivery of live and on-demand video to a range of clients as well as producing compelling editorial content. Combining Runningball’s complementary real-time sports data to Perform ‘s current video and data products and editorial offering will help Perform become a complete sports media business.
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