Penton has acquired World Tea Media, producer of the World Tea Expo, from F+W. Included in the transaction is the Expo, an online education and certification program and a news site.
The deal marks an about face for F+W, which had planned to use its 2012 acquisition of World Tea Media to grow into the food and cooking market. “We’re excited to welcome World Tea Media, as they’re an ideal match for our community-focused philosophy and our broader strategy of expansion into the cooking and food communities,” said then F+W Media CEO David Nussbaum in a statement when they originally bought the assets.
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