The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October.
64 per cent of those surveyed, who used ad-blockers, said they had received a notice from a web site asking them to turn off their software. Over half (54 per cent) said they would switch off ad-blocking software if it was the only way to access content. Among 18- to 24-year-olds, this number rose to 73 per cent.
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