Omnicom’s Rapp has acquired Haygarth, a United Kingdom-based brand and retail agency. Haygarth employs 110 people and will remain a separate company. Terms of the deal were not disclosed.
The acquisition expands RAPP’s capabilities to provide marketing and communications services across the customer experience spectrum. Now, Rapp will combine Haygarth’s expertise in digital retail shopper and fast-moving consumer goods marketing with RAPP’s globally-focused data insight, media and technology proficiency.
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