The New York Times is to invest more than $50m in an aggressive international digital expansion to take its “without fear or favour” brand of journalism outside the US.
The publisher said that with mounting pressure on international media around the world there was an opportunity for the NYT to become an “indispensable leader in global news and opinion”.
The NYT receives about 375m visits from readers globally each month. However, just 26.6% of web traffic is from outside the publisher’s home market of the US, where it is the sixth biggest media site, according to figures from SimilarWeb.
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