The growth helped the total UK digital adspend to hit a record £6.3bn, an increase of 15% year on year, claims data from the IAB’s Digital Adspend report, which was conduced by PricewaterhouseCooper (PwC).
Mobile growth increased by 93% like for like to £1.03bn in 2013, from £529m in 2012, with social media adspend now accounting for almost a quarter of mobile adspend.
Social media advertising spend on mobile increased to £221.8m in 2013, while across digital overall, social media advertising grew 71% to £588.4m.
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