Publishing and events company Media 10 has acquired contemporary design show 100% Design from Reed Exhibitions.
100% Design was launched 15 years ago and is admired for being the country’s first and leading contemporary interior design exhibition. It is an event primarily aimed at architects, interior designers, specifiers and retailers but attracts a high percentage of visitors with a pure passion for design. The show 
will be split into four new sections this year; 100% Office, 100% Interiors, 100% Eco-design and 100% Kitchen and Bathrooms.
The show runs annually at Earls Court in September and attracted 18,852 visitors (ABC audited) in 2011. Media 10 MD Lee Newton said the show shared similar audience and exhibitors to Media10’s Clerkenwell Design Week in the east end, but encapsulated the west end London design scene. Terms were not disclosed.
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