NEW YORK, Jan. 8, 2014 /PRNewswire/ — MDC Partners Inc. announced today that it has acquired a majority partnership interest in Luntz Global, one of the world’s most renowned and respected language and messaging companies. As an element of the partnership, the agency’s founder, Frank Luntz, has also been named MDC Partners Chief Language Strategist, a new role in the company’s Strategic Resources Group that supports his collaboration with MDC partner agencies. As CEO of Luntz Global, Luntz, as well as his management team, will retain a significant equity interest, and participate as partners in the future growth and development of the firm.
“Understanding the consumer from a behavioral perspective is a crucial part of driving the most effective marketing communications on behalf of clients,” said Miles Nadal. “Frank and his team have truly revolutionized corporate and political communications. They have a proven ability to enhance messaging, creative storytelling, and consumer impact based on their proprietary “Instant Response” approach to quantitative and qualitative analytics.
“Luntz Global is now positioned to serve client needs on a much broader global scale, and its addition to the MDC network further augments the MDC consumer insights and analytics practice. We are excited to be able to leverage the team’s expertise, and their unique marriage of research and creative solutions, to expand the durable competitive advantage of our clients.”
“I’ve been incredibly fortunate to take the skills I honed in the tough world of politics to help some of the great leaders in business, finance and sports find the right words to give them the winning edge,” said Luntz. “I am thrilled to have found the right strategic partner. MDC is encouraging us to use the tools and techniques we’ve perfected to tear down language barriers and facilitate real connections with consumers that will enable ideas, people and brands to thrive. In an era of hyper micro-targeting and over-segmentation, we will be able to understand and tap into the fundamental universal truths for our clients.”
As top strategic advisors to Fortune 500 companies in nearly every major industry, Luntz Global’s specialists represent a unique complement to MDC’s expertise in corporate communications, research, strategy, analytics, and consumer insights. Luntz Global has been tapped by leading organizations and iconic brands as varied as Anheuser Busch and McDonald’s, Kroger and Lowes, Merrill Lynch and Pfizer, The U.S. Chamber of Commerce and the Bill & Melinda Gates Foundation, MGM Resorts, Wynn Resorts and Diamond Resorts, Deloitte, E&Y, and PwC, the BBC, News Corp and CBS, as well as professional sports leagues and two dozen individual professional sports teams.