The MadsackMedia Group will purchase 11.3 percent of the shares in the real estate portal Immonet from Axel Springer AG. In connection with this strategic investment, Immonet will be integrated into all of Madsack’s digital publishing activities in the future. That way, Immonet will bolster its market presence in the traditional Madsack circulation regions of Brandenburg, Hessen, Mecklenburg-Western Pomerania, Lower Saxony, Saxony, and Schleswig-Holstein. By means of this investment and strategic partnership, Madsack will add a powerful, attractive, cross-media digital offering to its portfolio.
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