Consumers are more likely to share through hidden ‘dark social’ methods – such as forwarding web links or content – than via social media, IPC Media’s new Digital Conversations research has discovered.Digital Conversations sheds light on what gets consumers talking online, how these conversations take place and what impact they have on consumer behaviour. IPC worked with GfK and Radium One on the research over a six month period to understand the views of nearly 500 consumers.
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