Huntsworth has acquired WRG owner The Creative Engagement Group (TCEG) from private equiry firm LDC for a total of £24.7m, in a move to bolster its offering in the healthcare sector and the US market. TCEG has a total of 260 staff across three event, experiential and digital marketing companies predominantly focused on healthcare clients: WRG, The Moment and Just Communicate. Key clients include AstraZeneca, Google, Roche and the BBC.
The group as a whole generated revenues of around £26m and EBITDA of £3.8m in the same financial year. TCEG is led by CEO Russ Lidstone and COO David Sharrock, who will both remain with the business. No redundancies are planned.
A Huntsworth statement today said the move would “strengthen further Huntsworth’s ability to provide high-quality digital creativity to its clients, and allow TCEG to benefit from access to the group’s existing healthcare clients, especially in the US where there is significant opportunity for TCEG to increase its market share”.