Tyler Brûlé is maddening. He was the lauded creator of urban design bible Wallpaper when print was still the hottest thing. Now, he is fast building a media brand based around – of all things – a 300-page printed magazine about global politics, travel, fashion, culture, food, and esoteric luxury. It has extravagant production values, a seemingly limitless staff travel budget, no iPad edition, and a minimal online and social media presence. Welcome to Monocle, the London-based magazine launched in 2007, five years after Brûlé quit Wallpaper in a spicy row over sky-high expenses.
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