Havas Group is acquiring Agence79 to strengthen its expertise in transferring classic media and content to digital platforms. Terms of the deal were not disclosed.
The 40-staff digital agency will become part of the Havas Group’s media network in France, run by CEO/Chairman Raphaël de Andréis. Agence79 founders Jérémie Bugard and Stéphane Gorre will stay on as associate directors, reporting to de Andréis.
“We were looking for a solution to offline and international issues, the two major challenges facing the agency for the future,” stated Bugard and Gorre.