Display and classified revenues once swelled the profits of daily newspapers but also wrecked the relationship with their readers who became mere statistics with which to sell advertising. Readers (sometimes attracted as much by classified jobs ads as by journalism) became less important than advertisers who provided up to two-thirds of revenues and often 100% of profits. Media will never again have two strong revenue streams and, if daily newspapers don’t get back to focusing on readers, they won’t even have one.
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