Flashes and Flames looks at two online invaders of B2B content in its latest blog: “Ten years ago, as B2B publishers scrambled to profit from the resilience of trade exhibitions or information that really was “need to know”, few could have seen the significance of the 2003 launch of LinkedIn. 
Today, it has revenues of some $1.5bn (growing at 50% per year), makes 25% profit margins, and has 238 million users in 200 countries and 20 languages. It even has 3million users in China. It has a market value equivalent to Groupon, Twitter and Zynga combined – and almost one-third of the mighty Facebook. LinkedIn has grown rich from recruitment companies whose researches mostly start at its database of CVs. But now it’s much more.”
To read the full blog click Flashes & Flames
LinkedIn page for Procurement Leaders
LinkedIn page for LinkedIn