More than a fifth of UK newspaper readership comes from people who exclusively access newspapers on mobile. Not on PC, never in print. Only mobile. And that average would be significantly higher were it not for the Times dragging that average down. Without the paywalled mobile site, the UK average is closer to a quarter. The figures on news consumption, released today, mark the first time the National Readership Survey and comScore have looked specifically at mobile information.
For the full story read TheMediaBriefing and NRS