Farnborough International has purchased a 48% ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
More than just a car show, The British Motor Show is a four-day spectacle delivering live entertainment, interactive displays and driving experiences for the whole family. Hosted at Farnborough International’s award-winning Exhibition and Conference Centre since it was established in 2021, the event is embarking on its next wave of growth across the 500,000sqm show site.
Operating as a joint venture between the two organisations, the partnership will drive an enhanced show experience that reaches beyond the conventional, stirs the imagination and creates memories that last a lifetime.
A leading exhibition and conference centre, a world-renowned event organiser, and home to leading film studios – Farnborough International is a catalyst for innovative, inimitable, and unforgettable experiences. This investment will also enhance Farnborough International as an incubator, investor, and supporter of the events industry.
Discussing Andy Entwistle, CEO of Automotion Events, said: “This is an incredibly exciting step for the business and The British Motor Show brand. With over 75 years of legacy, Farnborough International has unrivalled expertise in developing and hosting pioneering events, and we are looking forward to working with the team to propel our show to the next level.
“Thank you for the continued backing of our partners and supporters, I look forward to welcoming you all to Farnborough International Exhibition & Conference Centre this August.”
Gareth Rogers, CEO of Farnborough International, added: “We are delighted to be entering into this partnership with Automotion Events, ahead of The British Motor Show 2024. We have hosted the show for the last three years and can look forward to hosting many more”.
“This is an opportunity for us to take everything we know from running first-class B2B exhibitions and conferences, and support Andy and his team in growing The British Motor Show and cementing its position as an unmissable family event for the South of England.”
The British Motor Show is taking place 15-18 August 2024. For more information on the show, visit www.thebritishmotorshow.live.