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EU Programmatic Spend Surges 249% YoY

adform-logoAdvertisers in Europe spent 249% more through programmatic channels in Q2 2014 compared to the year before, according to a new Adform report on European RTB (real-time bidding) trends. Similarly, programmatic spend increased by 52% from Q1 2014 to Q2 2014.

For the full blog read MediaPost

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