In a bid to strengthen the company’s capabilities in the brand commerce space, Dentsu Aegis Network has reached an agreement to acquire UK eCommerce specialist eCommera. Terms were not disclosed, but Dentsu said the acquired firm would be aligned with its digital marketing agency network Isobar. The company, with a staff of 275, will continue to be led by CEO Mark Fagan. The firm reported revenues for its most recent fiscal year of approximately $28 million.
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