Shortlist Media is shutting its flagship men’s print title, ShortList, and renaming itself The Stylist Group as it focuses on its female “power brand” Stylist.
The decision to close ShortList – the biggest men’s magazine in the UK by circulation, with 503,000 free copies a week – is a dramatic move that reflects the brutal state of the print advertising market in the men’s sector. DC Thomson, the family-owned media group that owns Beano and Scottish newspapers, bought Shortlist Media in 2015.