Chime has agreed to acquire, through its wholly-owned subsidiary Chime USA. Inc., the entire issued share capital of sports marketing firm JMI, for a maximum consideration of USD70.6 million (approximately £43.7 million).
JMI is a global marketing firm focused on motorsports, operating primarily in Formula 1, NASCAR (the National Association for Stock Car Auto Racing) and IndyCar. JMI provides long-term sponsorship management and activation strategies, together with services including large-scale hospitality events, rights sales, and digital and experiential marketing initiatives.
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