Havas’ new CEO

Yannick Bolloré, the 34-year-old chief executive and chairman of French advertising group Havas, appointed by his billionaire father Vincent in January

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Havas' new CEO

Yannick Bolloré, the 34-year-old chief executive and chairman of French advertising group Havas, appointed by his billionaire father Vincent in January

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The Mission reports 2013 results – a year of 2 halves

The Mission Marketing Group plc today announces its results for the year ended 31 December 2013. Highlights are: a reported operating income increase of 9% to £51.6m (2012: £47.5m); headline profit before tax up 3% to £5.0m (2012: £4.9m), and an interim dividend of 0.25p paid (2012: nil) and final dividend of 0.75p (2012:nil) proposed. […]

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The Future Of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems. Are Programmatic & RTB the same? No. RTB (real-time buying) is an online advertising technology that enables publishers to sell unsold inventory through an ad exchange on an impression-by-impression basis, as each impression becomes available on […]

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