Have car shows run out of road?

At March’s Geneva Motor Show, a 15-minute press conference cost the world’s largest carmakers a cool €550 a second. For many in the industry, such extravagance is looking like an overpriced luxury that it no longer has the stomach for

read more

UK adspend to hit £20bn for first time in 2015

The figures predict adspend will rise by 5.5 per cent this year and a further 6.5 per cent in 2015. The forecast is the latest from the Advertising Association/Warc Expenditure Report. It states that UK adspend reached £17.9 million in 2013, up 3.9 per cent on the previous year, with mobile advertising climbing by 95 […]

read more