The launch of MyMail is aligned with the expansion of the publisher’s loyalty programme, Mail Rewards Club, which will now also include offers from Amazon and iTunes
The launch of MyMail is aligned with the expansion of the publisher’s loyalty programme, Mail Rewards Club, which will now also include offers from Amazon and iTunes
Beacons are all the rage, and for good reason. The small Bluetooth wireless transmitters that hide inconspicuously on doorways, shelves, checkout counters and more have the opportunity to completely revolutionize the consumer experience
In an Pre-Close Trading Update ITE reported this morning that following a better than expected trading performance in Q4 and good cost control, headline profits before tax for FY 2014 will be ahead of current consensus
It’s been 18 months since UBM Tech officially killed its print magazines
The Flying Show, organised by Seager Publishing, will be held at International Centre in Telford on 22-23 November
More than 250 exhibitors have signed up for new food show Food Matters Live coming to Excel London on 18-20 November
Townsquare Media is bolstering its publishing portfolio with the acquisition of XXL, a hip hop title previously owned by Harris Publications
The big news out this morning in the programmatic space was the updated tracking study from Interpublic’s Mediabrands’ Magna Global unit, which forecasts programmatic media-buying to reach $53 billion in global ad spend in 2018
Digital edition sales growth is nowhere near making up for declining print circulation. The conclusion has to be that digital newsstands – certainly for magazines but also for newspapers – aren’t delivering enough sales for all but a few publications to build a business model on
Sponsored (native) content is in the spotlight again and this time Amex gets is knuckles rapped.
Millennials are indeed highly social, says the report, but there remains confusion about where their social activity takes place and how best to activate it. As a result some marketers may be misconstruing how best to engage with them, suggests the report
The move will see key features from TVeasy – including the magazine’s popular easy planning guides and Q&A interviews with the nation’s favourite TV stars – incorporated into What’s On TV, and for a period of time What’s On TV will carry a cover flash to highlight the merger to readers, says Time Inc
The Middle East Congress will take place 25-26 February 2015 at the Jumeirah Carlton Towers, London, and will be the first planned event for Telegraph Events’ new conference and exhibition arm
While NRS Padd has published unduplicated reach of print publications and their websites since 2012, this was the first time readership figures on mobile phones and tablets were made available
Martha Stone, author of the Digital Media Factbook and CEO of World Newsmedia Network, presented these findings at the launch of the report at the FIPP Ibero American Magazine Media Conference on 23 September 2014 in Sao Paulo, Brazil
Progressive (consumer) media owners are experimenting with project startups, created in corporate innovation ‘labs’
The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
More than a fifth of UK newspaper readership (21.75 percent) comes from people who exclusively access newspapers on mobile. Not on PC, never in print. Only mobile.