Gartner has revealed that organisations are set to increase their digital marketing spend next year according to its Digital Marketing Spending report. For the full story read The Drum
According to the annual B2B Demand Generation Benchmark report from SoftwareAdvice, to understand which channels, offers, content types and technologies used and most effective for demand generation programs, trade shows were most commonly cited as generating both the most and the best
Colin Morrison’s Flashes and Flames predictions for 2015
As Business Insider UK launches Henry Blodget, CEO of the company, claims that, despite their attempts to embrace modern technology, the FT and WSJ remain “native print” publications”, leaving a space for Business Insider to serve the “generational shift” that has seen the emergence of a cohort of young business leaders who are “100 per cent digital” and shun newspapers and television
Commenting on the strategy update, Tim Cobbold said: “Events First recognises that the Events industry is a highly attractive,
growing, global industry in which UBM is already a leading player. We have the
opportunity to establish UBM firmly as the leading B2B events business globally
and thereby to create substantial value for shareholders.”
Commenting on the strategy update, Tim Cobbold said: “Events First recognises that the Events industry is a highly attractive,
growing, global industry in which UBM is already a leading player. We have the
opportunity to establish UBM firmly as the leading B2B events business globally
and thereby to create substantial value for shareholders.”
Media Briefing unpicks UBM’s strategy announcement: The life cycle of events, with a few notable exceptions, tends to be much shorter than for content brands. That’s why valuation multiples for trade show businesses have been historically lower than for data and content businesses. A singular focus on looking after the big and mature events will […]
The internet has disrupted media in much the same way it has manufacturing of smartphones or the IT business, says Ben Thompson — value has moved to the edges, to specialized creators and to discovery platforms, leaving media companies in the middle
On an organic sales basis, which includes the full impact of digital billings, WPP was up 7.6%
Consumer demand for magazine media (in the US) is growing
The real way forward for publishers is to keep control of their data through a supply-side strategy.
Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings
Omnicom Media Group’s global head of investment has said that the planned launch of a second agency trading desk by WPP, revealed by Mumbrella last week, could have come about because the agency giant “hit barriers” with its first trading desk, Xaxis. For the full story read mUmbrella
Blendle, which launched just six months ago, has changed the way newspaper articles in the Netherlands are consumed by readers: it acts as a digital kiosk, selling individual articles at a cost of 20 cents, from a variety of newspapers and magazines. It will be interesting to see how the Blendle model can work abroad […]
Blendle, which launched just six months ago, has changed the way newspaper articles in the Netherlands are consumed by readers: it acts as a digital kiosk, selling individual articles at a cost of 20 cents, from a variety of newspapers and magazines. It will be interesting to see how the Blendle model can work abroad […]
In the US online video services would be guaranteed access to the most popular television shows under new rules proposed by the head of the US communications watchdog which risk undermining the business models of cable companies and broadcasters. And perhaps the UK next! For the full story read FT.Com
UK national newspapers are expected to attract £1.42bn in ad spend in 2015, a 1% year-on-year increase, according to a report by the Advertising Association and Warc. UK national newspaper advertising revenue will return to growth next year, only the second annual increase since 2007, as digital income across the industry surges. For the full […]
Advertising spend in the UK grew at its fastest rate for three years in the second quarter of this year
Revenue between July and the end of September was €1.75bn, just 1 per cent higher than a year earlier in organic terms
Blendle, a Dutch startup that sells access to articles from media outlets in the Netherlands and elsewhere on a per-article basis, has closed a $3.8M Series A funding round led by the New York Times and German media giant Axel Springer
