Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site
Welcome to the world of sponsored content, in which advertisers pay to have their messages integrated with editorial content on a publisher’s site
Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment growth expected for 2014, according to a new forecast by WPP’s GroupM
In his GIGAOM blog Matthew Ingram says that we should be careful not to conflate the issue of declining staff levels in traditional newsrooms with the health of journalism overall
Times Newspapers (TNL) has posted a £1.7m operating profit for the year ending 30 June 2014, its first profitable year since 2001
Operating profit margins declined by nearly a sixth in 2013 to just 11.9 per cent, the lowest level since 2004. The absolute level of profits also declined by 10 per cent in real terms year on year, with the top 40 making £68 million of operating profit compared to £73m last time round
Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media
TE has reported revenues of £175m (2013: £192m), and record headline profits before tax of £60m (2013: £59m) for the 2014 financial year
While true that print in general is in decline, faster in some segments than others (with some showing resilience and even growth) and faster in some markets than others, print alone cannot be held as the yardstick for magazine media’s health anymore
Breaking up Google is not the answer. Instead, she should come up with something that sensibly prepares for the future of search
The Daily Mail and Mail on Sunday reported a 5% decline in total revenue to £536m. Print advertising revenues fell 5% while circulation revenues dropped 4%
The Sun newspaper has doubled its number of digital subscribers to 225,000, but failed to offset a decline in its overall paid readership, in a test case of whether tabloid newspapers can successfully charge for online content.
In 2011 research from the Pew Center in the US reported that only 11% of US news consumers on any kind of digital device described themselves as getting their news through “Facebook or Twitter”. In the 2014 report of the same metrics 30% reported getting their news primarily from Facebook alone. That is a very rapid rate of migration in just two years.
The 2015 edition of Macworld/iWorld has been postponed and will not go ahead as planned, organiser IDG World Expo has revealed
Shares in UDG Healthcare jumped about 6pc at one stage yesterday after the company said that revenue had risen 5pc to €2.1bn in the financial year to the end of September, while adjusted operating profit rose 9pc to €102.6m. The group was spurred by its Ashfield and Sharp Packaging divisions.
Future CEO, , said “We have now largely completed the Transformation programme, which was initiated in June 2014, on time and according to plan. Our property portfolio has been rationalised, non-core businesses sold, our balance sheet strengthened and the cost base materially reduced.
Three of the UK’s four large regional newspaper groups are to pool their digital advertising space, giving brands access to more than 50 million online readers as they attempt to fight back against the drain of ad spend to tech companies such as Microsoft, Google and Facebook
Informa’s share price fell 7 per cent on Tuesday after the UK business media and events group announced a share sale to fund the acquisition of a US trade show operator for £237m
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK
Publishers and the advertising industry have long tried to sweep the topic of ad blocking under the rug
In an RNS interim management statement Christopher Satterthwaite, CEO of Chime Communications, said: “We have experienced very strong growth in 2014, although it is frustrating that two of the Sport and Entertainment contracts will now fall into the 2015 financial year. Whilst this will affect our profit projections for 2014, our prospects for 2015 remain […]