Airlines have taken a fundamentally different approach to their market. Rather than continue to battle one another to the bottom with discount pricing, the industry is now widely practicing what’s called “capacity discipline.” For the full story read FIPP
While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche, independent mags is going from strength to strength
For all the talk of ‘digital first’, most dailies are still dominated by the economics and culture of print. But, even those with growing online audiences must now make a real strategic leap.
The technology behind Rodale’s new online learning platform, Rodale U, is Thought Industries – a commerce-integrated learning platform designed to deliver education without borders.
The Golf Paper, a weekly publication packed with news, reports and features about the sport, will be launched by the same stable that publishes The Rugby Paper, The Cricket Paper, The Non-League Paper, The Football League Paper, the football fans’ magazine, Late Tackle and Racing Ahead, horse racing magazine.
Trade magazines often have to adjust to their businesses to mirror the expansions and consolidations going on amongst readers and advertisers
Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months
Profits at Bertelsmann, Europe’s biggest media group by revenue, dropped 35 per cent last year as it scaled back on declining businesses
Retail Business Technology Expo (RBTE), held at Olympia London alongside the inaugural Retail Design Expo. RBTE 2015 attracted 12,043 visitors on 9-10 March, (1,500+ international) and 450 exhibitors
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with
Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending.
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events
Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve
Loaded magazine, one of the so-called “lads’ magazines” of the mid-1990s, is to close down this week, publisher Simian said
UBM bought Advanstar for close to a billion dollars late last year, and the company isn’t wasting any time in taking advantage of the 150 events and 30 publications it got in the deal.
Social network becomes increasingly popular with video publishers.
HBO is putting Vice Media at the centre of its push into digital streaming with a daily news show that will run on its new standalone HBO Now video service as well as on television.
Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media
UBM Americas have annouced the formation of UBM Lifesciences bringing together events and print brands under one division
Programmatic has often been characterised as a “race to the bottom” where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going only in one direction
