While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love
Founded in 2005, with offices in Cape Town and Johannesburg, Gloo is one of South Africa’s most awarded digital agencies
Publicis, the French advertising group, has agreed to acquire US consultancy group Sapient in a $3.7bn all-cash deal that meets its ambition to expand in the US just months after its previous merger attempt collapsed embarrassingly
Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]
MWW, one of the top-five global independent public relations firms, today announced it has acquired Ideation Inc., an innovation and development lab
Mark Shashoua has confirmed that i2i Events Group has acquired the leading global event for innovations in money, Money20/20,
The owners of CloserStill Media, the organiser of Data Centre World and Powering the Cloud (Both deals brokered by Media Mergers) have hired DC Advisory Partners to look at “strategic options” next year
As a result of this M&A activity, seven of the 10 biggest UK TV producers – leaving aside the BBC and ITV – are now in foreign ownership, according to the recently published Televisual Production 100 survey for 2014, and City analysts are tipping the UK’s largest advertiser-funded broadcaster to be in foreign ownership within five years
Chime, the international communications and sports marketing group, announces the acquisition of the business and assets of SJX Partners, LLC, a sports and entertainment marketing business based in Connecticut, United States
Diversified Business Communications has bought HRM Asia of Singapore, its fifth international acquisition of 2014
Moreover Technologies is a leading global content delivery service and provider of consolidated current awareness and media management solutions
Meredith Corporation has entered into an agreement with Martha Stewart Living Omnimedia to acquire the rights to Martha Stewart Living under a 10-year licensing agreement
PR software company Cision has acquired UK-based media intelligence and insights firm Gorkana Group from its parent Discovery Group Holdings. Terms of the deal were not disclosed. For the full story read MRWeb
Bertelsmann is buying Relias from private equity owner Vista Equity Partners for a price it said was “in the mid-hundreds of millions” of dollars
French tycoon Vincent Bolloré is aiming to use a share exchange offer to increase his stake in advertising group Havas to more than 50 percent.
Kantar Media agrees to acquire Civolution’s NexTracker audience measurement and SyncNow second screen audio watermarking business in France
Based in San Diego, 3|SHARE is an expert and partner in
Adobe’s Business Plus Level Solutions and has established itself as a recognized leader in North America for the implementation of digital marketing solutions
Based in San Diego, 3|SHARE is an expert and partner in
Adobe’s Business Plus Level Solutions and has established itself as a recognized leader in North America for the implementation of digital marketing solutions
Rupert Murdoch’s 21st Century Fox and Apollo Global Management have finalised the deal to combine three TV production groups behind hit shows including Big Brother, American Idol and MasterChef under one group. The companies said they would set up a joint venture to hold Apollo-controlled Endemol and Core Media and Fox’s Shine Group. Fox and […]
