Reed to buy US healthcare data business to boost Lexis Nexis

EUROPE’S largest media group Reed Elsevier yesterday agreed to buy a US healthcare data firm, in a deal City A.M. understands to be worth around $150m (£95.27m), to boost its Lexis Nexis business in the world’s largest healthcare market. Health Market Science is data supplier for healthcare profes­sion­als in the US with a vast medical […]

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the mission acquires PR company Speed Communications

The Mission Marketing Group is pleased to announce the acquisition (“the Acquisition”) of Raymond Loewy International Limited (“Speed Communications”) and its concurrent merger with Bray Leino PR (the specialist PR division of Bray Leino) to create a separate standalone PR business with revenues in excess of £5m, to be known as Speed Communications

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War of words as Publicis defends Sapient buyout

While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love

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Matomy buys mobile programmatic platform MobFox For $17.6M

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

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Publicis Groupe acquires Run for mobile-focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]

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