Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys.
Omnicom’s BBDO has increased its access to the fashion and luxury brands sector after acquiring a majority steak in the Wednewsday Agency Group
Three-way fight for US TV station owner heats up as groups separately offer new terms
Media Gereral has made ‘several proposals’ to terminate Meredith merger and go with Nexstar buyout bid. Meredith counters with new deal terms.
Network has acquired Grip Limited, continuing its strategy to have a more holistic approach among its agencies and improve its digital capabilities. Financial terms of the deal were not disclosed
Talks about a possible investment in global public affairs consultancy APCO by the US group Teneo have ended, PRWeek has learned, with APCO’s executive chair Margery Kraus saying the firm has a “few preferred options” for its future
Connected vehicle events and information firm joins Penton’s ground transport group, complements the publisher’s 2016 “Internet of Things”
WPP’s comms network Grey Group has acquired a majority stake in Seoul, South Korea-based creative digital agency Vinyl I-Co. Terms of the deal were not disclosed.
Havas has acquired healthcare marketing firm Gemini Healthcare, which will become part of a new company that will be housed within the Havas Health division.
In a press release Next 15 said it was tremendously excited to announce that Next 15 has acquired ODD, a London-based digital agency that specialises in consumer-facing communications for fashion and lifestyle brands
WPP announces that Geometry Global, its wholly-owned brand activation agency, has acquired Cacto Arte e Ideas S.A. De C.V. (“Cacto”), a digital customer relationship management company based in Mexico
WPP’s GroupM, has acquired programmatic marketing firm The Exchange Lab, known for its proprietary technology, Proteus.
Electric Word plc today announces that it has conditionally agreed to sell its indirect 70 per cent. shareholding in iGaming Business Limited, to Clarion Events Limited, a global events business with a portfolio of event and media businesses across a range of vertical markets. The Sale values the whole of iGB on a cash free debt free basis at £19.7 million. The holder of the remaining iGB Shares, Michael Caselli, has also agreed to sell 5.1 per cent. of the issued iGB Shares and will retain the balance
System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.
Watchable makes both short and long form video content for brands that are looking to complement or even replace their more traditional adverts to further engage their audiences.
Walt Disney is doubling its stake in Vice Media to $400m, lifting its stake in the youth-focused media group to about 10 per cent, according to people familiar with the matter.
The deal, which values Vice at more than $4bn, comes weeks after Disney’s first $200m investment in the Brooklyn-based company.
In a press release dated 8 December 2015 Messe München announced it is buying CTT EXPO in Moscow, the world’s fifth largest construction machinery trade fair. This acquisition is both the biggest and most important purchase in Messe München’s history. The seller is private Russian trade fair company Media Globe LLC.
Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries
Immediate Media is still probably best known for its print titles, including Radio Times, BBC Top Gear Magazine, BBC History and Gardeners’ World. But the West London based publisher which has recently celebrated its fourth anniversary isn’t stopping there. “Strategically when you are looking at the next five or ten years I don’t think that’s enough,” said Chief Executive Tom Bureau in a recent interview. “So we are now focusing on the third part of our proposition – becoming a platform business.”
Both firms existing offices will be rebranded GolinMagic. The move sees Golin’s China staff swell from 50 to 150
