WPP’s Millward Brown has agreed to acquire Analytics Quotient in the US

WPP announces that its operating network Millward Brown, a global leader in brand, media and communications research, has agreed to acquire the business operations of Analytics Quotient (“AQ”), a marketing analytics company that extracts insights from data to help clients define their marketing strategies. AQ also builds data visualization tools and custom analytics solutions to help clients slice, dice, simulate and monitor business data

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Time inc may buy Yahoo after MySpace deal

Time Inc, the publisher of Sports Illustrated, People and Time magazine, is considering a deal to buy the core business of Yahoo Inc, Bloomberg reported, citing people familiar with the matter.

Time has heard a presentation from Citigroup bankers on pursuing a deal with Yahoo, the Bloomberg report said, adding that Citigroup had not been retained by Time

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IPG Unit Golin Acquires Brooklyn Bros.

The Brooklyn Brothers — a fast-growing independent known for award-winning “paid” and “owned” media campaigns for brands such as NBC and Pepsi — has been acquired by one of the dominant players in “earned” media, Interpublic public relations division Golin

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ATG Media purchases Autometrix Publications

Autometrix publishes two monthly newsstand and subscription titles, Audi Driver and VolksWagen Driver and has two significant events, Audi Driver International incorporating an annual Awards Dinner and Gti International, its flagship event held in July. It also holds a number of track days for enthusiasts across the country

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Guardian-owned magazine business Ascential floats for £800m

the magazine business jointly owned by The Guardian’s publisher and private equity group Apax, has floated at 200p a share, giving it a market cap of around £800m. Guardian Media Group, which owns around a third of the business, and Apax, which owns two-thirds, will sell a 25pc stake in the company with shares priced between 200p and 210p.

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