Accenture Buys Major Stake in Japanese Digital Agency

Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation, which offers strategic planning, data analytics and web integration. Terms of the deal were not disclosed. Founded in 1996, IMJ provides a suite of services to support clients’ digital marketing activities across multiple platforms and channels. At its core, the company has access to large sets of transactional and non-transactional data, generated and made available through clients’ owned media, combined with IMJ’s ability to convert this data into insight

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WPP acquires database marketing agency Conexance in France

Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants

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Hibert Publishing Sells Off Magazine Assets

Hibert Publishing has sold Colorado Parent and Westchester Family in two separate deals that owner Gary Hibert said likely mean the end for the company he’s run since Nov. 2012. Parties close to the deals declined to share the terms of sale. Westchester Family, five ancillary publications, and its website were acquired by Community News Group (CNG), a publisher of New York-based magazines and newspapers. The monthly magazine has a circulation of 35,000 and will retain most of its staff

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WPP makes investment in All Def Digital in US

WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]

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Hearst Business Media Acquires SaaS Provider MedHOK

Hearst has acquired a majority stake in MedHOK, Inc., a Tampa-based startup and software-as-a-service provider to the healthcare industry, the company announced yesterday. Terms of the deal were not disclosed, but upon the deal’s anticipated completion this summer, MedHOK will join Hearst Business Media’s healthcare information solutions group, which includes the companies FDB, Zynx Health, MCG, and Homecare Homebase.

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Hachette UK Acquires Mobile Game Studio Neon Play

Hachette UK announced today that it has acquired the British mobile game development studio Neon Play, which will operate as a standalone business under the Hachette umbrella. The move allows Hachette to publish authors on new platforms and the publisher to “pursue more generally our aim to generate rapid growth” on other platforms

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FT takes controlling stake in content marketing company Alpha Grid

The Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid. Alpha Grid produces branded content across broadcast, video, digital and social as well as events. The FT is aiming to ramp up its content marketing operation, housed within a new studio operation FT2 launched in September, which […]

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Time Out makes losing start on debut

Time Out tourism city magazine IPO float shares tanked Oakley CapitalTime Out’s stockmarket debut fails to dazzle: One star – needs improvement. That’s likely what the army of writers at Time Out (TMO) would be thinking if they had to review the media group’s stockmarket flotation Tuesday. Shares in the culture and entertainment mag fell 10% on their first day trading on AIM, and questions must surely be asked about the timing, coming as it does amid a major sell-off ahead of the European Union referendum next week

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Microsoft to buy LinkedIn for $26 billion

Microsoft is buying the professional social network LinkedIn for $26.2 billion (£18.5bn) in one of the biggest technology deals in history. The news, announced on Monday afternoon, instantly sent LinkedIn’s share price soaring by 50 percent in pre-market trading. The deal will be the biggest in Microsoft’s history. Microsoft’s shares fell 3.5 percent on the news. Microsoft said LinkedIn boss Jeff Weiner would stay in charge and report to Satya Nadella.

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