Axel Springer Digital Classifieds, a strategic partnership between Axel Springer and the global growth investor General Atlantic founded in the spring of 2012, has signed an agreement to acquire allesklar.com AG, which operates Germany’s leading local portal meinestadt.de. The company is being sold by the founding Stegger family (56.1 percent) and by Holtzbrinck Digital Strategy (43.9 percent).
Founded in 1996, the Siegburg-based company currently employs a staff of about 300 people. Its most important asset is the local portal meinestadt.de, which attracts more than 8 million unique monthly users (AGOF). Users turn to meinestadt.de for a variety of local and regional content, including job and apprenticeship offers, real estate and automotive ads and general classifieds for some 11,337 German cities and towns, at the present time. The regionally specific portal sites also offer city information and leisure time recommendations, as well as local news, information on events, movie schedules, and a business directory.
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