Consumer behavior specialist Alliance Data is to buy personalized digital marketing specialist Conversant (formerly known as ValueClick) in a cash and stock deal worth up to $2.3 billion
The move will see key features from TVeasy – including the magazine’s popular easy planning guides and Q&A interviews with the nation’s favourite TV stars – incorporated into What’s On TV, and for a period of time What’s On TV will carry a cover flash to highlight the merger to readers, says Time Inc
The purchase involves three regular frequency titles published by Kelsey (Aeroplane Monthly, Classic Military Vehicles and Jets) together with a number of Specials and Bookazines in the areas of aviation and military history
The Middle East Congress will take place 25-26 February 2015 at the Jumeirah Carlton Towers, London, and will be the first planned event for Telegraph Events’ new conference and exhibition arm
While NRS Padd has published unduplicated reach of print publications and their websites since 2012, this was the first time readership figures on mobile phones and tablets were made available
Martha Stone, author of the Digital Media Factbook and CEO of World Newsmedia Network, presented these findings at the launch of the report at the FIPP Ibero American Magazine Media Conference on 23 September 2014 in Sao Paulo, Brazil
Progressive (consumer) media owners are experimenting with project startups, created in corporate innovation ‘labs’
Chime Communications plc, the international communications and sports marketing group, announces the acquisition of ABC Sports Management Limited, one of the UK’s top athlete management businesses, with particular strength in rugby union.
WPP Digital takes a minority stake in Polestar in China
n India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed
The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment
Haworth’s billings for the year ended 31 October 2013 were approximately US$700 million with gross assets of US$87 million at the same date
More than a fifth of UK newspaper readership (21.75 percent) comes from people who exclusively access newspapers on mobile. Not on PC, never in print. Only mobile.
Rumours were circulating 10days ago, re “MBM” magazine, & its future, or lack of one. Now subscribers have been informed of its imminent demise
The changes within the pharmaceutical industry show no signs of abating as financial pressures – whether from the decline of the traditional blockbuster or the rise of cost-containment measures – press down on companies.
WPP, the world’s leading communications services group, announces that it has agreed to inject the industry’s second-largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) and invest US$25 million in AppNexus, to enhance AppNexus’ position as the world’s largest independent ad technology provider
Established in 2004 in Shanghai, Teein is a full-service social media agency offering social listening, social marketing and social CRM
The i2i Events Group has expanded its education event portfolio with the launch of the Asia Leadership Summit in Singapore this December
