Business Insider launches UK edition

As Business Insider UK launches Henry Blodget, CEO of the company, claims that, despite their attempts to embrace modern technology, the FT and WSJ remain “native print” publications”, leaving a space for Business Insider to serve the “generational shift” that has seen the emergence of a cohort of young business leaders who are “100 per cent digital” and shun newspapers and television

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War of words as Publicis defends Sapient buyout

While Publicis chairman and chief executive Maurice Levy labelled Sapient a “crown jewel” in the announcement, the chief executive of rival ad group WPP, Sir Martin Sorrell, said the move “looks like the behaviour of a jilted lover.” In a call with reporters following the announcement Levy hit back: “I don’t know what Martin knows about love

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In an update UBM reveals “Events First” strategy

Commenting on the strategy update, Tim Cobbold said: “Events First recognises that the Events industry is a highly attractive,
growing, global industry in which UBM is already a leading player. We have the
opportunity to establish UBM firmly as the leading B2B events business globally
and thereby to create substantial value for shareholders.”

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In an update UBM reveals "Events First" strategy

Commenting on the strategy update, Tim Cobbold said: “Events First recognises that the Events industry is a highly attractive,
growing, global industry in which UBM is already a leading player. We have the
opportunity to establish UBM firmly as the leading B2B events business globally
and thereby to create substantial value for shareholders.”

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Matomy buys mobile programmatic platform MobFox For $17.6M

Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the total consideration price of the deal is $17.6 million. The news comes just weeks after Publicis Groupe bought a 20% stake in Matomy for $65 million. For the full story read […]

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Publicis Groupe acquires Run for mobile-focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis’ media planning and buying unit, Starcom MediaVest Group (SMG), per a company blog post announcing the acquisition. Run has a mobile-focused data management […]

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US regulator plan could unlock internet TV

In the US online video services would be guaranteed access to the most popular television shows under new rules proposed by the head of the US communications watchdog which risk undermining the business models of cable companies and broadcasters. And perhaps the UK next! For the full story read FT.Com

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