Vice Media will go on a “deal spree” in 2015 and explore an initial public offering if market conditions remain favourable, according to Shane Smith, chief executive of the youth-focused digital media group
Based in Boston, R24 develops branded content for companies engaged in the fast-growing, real-time marketing space
Hearst has taken a 25 per cent stake in AwesomenessTV, the teen-focused digital video network owned by DreamWorks Animation, in a deal that values Awesomeness at $325m
The agency’s 28 staff relocate to Porta’s head office in Basinghall Street following the completion of the acquisition, and will work alongside Porta’s existing consumer PR company, Thirteen Communications
There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain
Politico and German publisher Axel Springer are acquiring the website and weekly newspaper European Voice and rebranding it as the European edition of the political website
Marketers will lose $6bn next year to fraudsters who are using networks of robots to exploit the online advertising industry, according to the largest study to date of digital ad crime
A who’s who of technology and media heavyweights, including Ashton Kutcher, Bill Gates, Twitter co-founder Ev William and entrepreneur Richard Branson, have joined a $25m (£16m) funding round in the social activism platform Change.org.
Hachette Book Group will start selling books straight from tweets, though it can’t be labeled more than an experiment for now: The publisher has partnered with digital distributor Gumroad to sell three gifty print books “for a limited time and in limited quantities” via the books’ authors’ tweets. For the full story read GIGAOM
CRM shop MRM//McCann, part of McCann Worldgroup, has acquired Optaros, a digital eCommerce services/solutions provider
Judging by the share price, you’d assume exhibition organiser ITE was in crisis. In fact it’s just reported a record (adjusted) profit. The company is weathering a geopolitical storm, but it’s faced challenges like this before
Axel Springer, Europe’s biggest newspaper publisher by circulation, is taking full control of its digital classifieds joint venture for €446m in cash and an equity stake
Advertisers in Europe continue to increase their use of programmatic ad technology when buying and selling media
According to an ANA (Association of National Advertisers survey),“programmatic” was voted the word of the year.
Founded in 2000, Heyday is one of New Zealand’s most comprehensive and respected digital agencies
Alda Holding B.V. is an Amsterdam-based company that is a leader in developing, producing and promoting dance music events and experiences around the world. ALDA Events will continue to operate as an independent company under its current CEO Allan Hardenberg and will become responsible for the touring division of SFX
Promedica will form part of Cello Health, and will work closely with Cello Health Insight in London, New York and Chicago to continue the development of the offer to the large number of global clients of Cello Health
Upper Street Events Ltd has today announced a management buyout with private equity company, Living Bridge
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecast, although this is slightly below 2014’s 5.1% due to tough year-on-year comparisons from the Winter Olympics, World Cup, and the U.S. midterm election
Colin Morrison’s latest blog looks at Tom Bureau and Immediate Media
