Publicis Groupe Buys french digital agency, Monkees

Publicis Groupe (PGPEF.PK,PUBGY.PK) announced the acquisition of France-based digital marketing and social networks pure player, Monkees. Monkees is focusing particularly on retail and e-publishing. The agency will be integrated into the Publicis Activ to accelerate the digital growth of its East-West France regional agencies. For the full story read RTT News

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Penton Acquires iNET Interactive

Penton, North America’s largest privately held professional information services company, announced today that it has acquired iNET Interactive, a leading event and digital information company that focuses on the booming Cloud, Hosting and Data Center segments of the technology sector.

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Havas Group has acquired German health and wellness agency Bird & Schulte

The German agency covers a range of sectors including advertising, digital media, events and medical education and will now operate as Havas Life Bird & Schulte. Donna Murphy, global CEO of Havas Health, said: “Our partnership will combine industry-leading strategy and insight with highly honoured creativity to deliver best-in-class results for our clients with a grater market reach.

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Amazon launches Kindle textbook tool to compete with iBooks Author

We often think of digital textbooks as being read on iPads, and Apple rolled out iBooks Author, which lets users create textbooks and other interactive ebooks, in 2012. But Amazon, not surprisingly, wants in on the self-published textbook action, and on Thursday launched Kindle Textbook Creator, a beta tool that lets users convert graphics-heavy PDFs […]

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