Why Native advertising is a no-brainer for publishers and marketers

Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a recent study from BI Intelligence forecasts native ad spend in the US to hit $7.9 billion this year (a 69% increase from 2013) and reach $21 billion by 2018. Publishers, that’s significant revenue opportunity up for grabs

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Reed Cancels IBTM India

A statement from Reed said: “After two successful editions of IBTM India, we have decided to take time out in 2015 to undertake further research and analysis of India’s dynamic and growing MICE market

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Rodale launches online learning platform

Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an ecommerce site to branded foods. Today, the publisher of titles like Women’s Health and Runner’s World is officially debuting Rodale U, a new platform offering paid online courses.  – See more at: FIPP.Com

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Arrow buys Hearst’s technical media assets

It was announced yesterday that Arrow Electronics has purchased Hearst publishing’s United Technical Publications, which includes 16 engineering web sites, e-newsletters, inventory access tools and databases. The deal gives Arrow a powerful electronics B2B content marketing platform to reach a claimed 1 million engineering professionals worldwide. Trade magazine Electronic Products is part of the deal.

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