Imagine launches entire magazine portfolio on Readly

With the Readly app, Imagine magazines will be available on iOS and Android devices in 250 countries. The app, which has been described as “the Spotify or Netflix of reading”, offers unlimited content at a low fixed price. Imagine’s portfolio of magazines includes How It Works, All About History, iCreate, Digital Photographer, Photoshop Creative, Games™, History of War and World of Animals

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Can this Brit reinvent B2B magazine-media?

Time was when business-to-business media groups seemed the least likely to be disrupted by the web. Media executives routinely boasted that the success of occupational business magazines for everyone from engineers to doctors and farmers to retailers was based on “need to know” information – rather than the “nice to know”content of, say, consumer magazines

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Publicis Groupe’s Sapient acquires Expecient

Publicis Groupe has acquired Expicient Inc. a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores

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The Economist launches standalone video arm

Called Economist Films, the unit promises “high-end, factual programmes that capture the voice and identity of The Economist”. The service will be available for brands to sponsor an episode or a series, but they will have no influence over the editorial content, the publisher has clarified. The Economist launched an expanded native advertising offering in […]

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Autotrader confirms float

The flotation, which would probably propel Auto Trader into the FTSE 250 index, would value the company at 14-18 times its last reported earnings before interest, taxation, depreciation and amortisation.

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Diversified acquires Sleeter Group (USA)

Diversified Communications has acquired The Sleeter Group, Inc., founded by Doug Sleeter, operates a membership community that provides professional training and development through an annual conference, membership networking forums, webinars, books, exams, newsletters, blogs and research services

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WPP reports 2014 profits 12 % up YoY

WPP reported full-year sales and profit increases in line with analyst expectations on Monday and told investors to expect similar growth rates in 2015 as clients focus on cutting costs and rival agencies offer aggressive discounts

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