Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire Action Exchange, Inc., a leading mobile performance-based marketing business with an e-commerce orientation in the United States
Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December when it projected a 4.9% gain in 2015 ad spending.
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events
Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve
Daily Mirror publisher understood to be looking at £200m deal for group owning titles that include the Nottingham Post and the Cambridge News. Local World
Loaded magazine, one of the so-called “lads’ magazines” of the mid-1990s, is to close down this week, publisher Simian said
UBM bought Advanstar for close to a billion dollars late last year, and the company isn’t wasting any time in taking advantage of the 150 events and 30 publications it got in the deal.
Social network becomes increasingly popular with video publishers.
HBO is putting Vice Media at the centre of its push into digital streaming with a daily news show that will run on its new standalone HBO Now video service as well as on television.
Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media
IHS Inc., a leading global source of critical information and insight, today announced it has acquired the business assets of Dataium, a U.S.-based company that provides essential business intelligence and analysis to the automotive industry.
UBM Americas have annouced the formation of UBM Lifesciences bringing together events and print brands under one division
This creates a new national exhibition for Switzerland, which in future will bring together the entire value chain of logistics, packaging, distribution and trade under one roof.
Easyfairs has acquired Northeral, organiser of pharmaceutical technology trade show, Maghreb Pharma Expo in Africa
Programmatic has often been characterised as a “race to the bottom” where brands can pick up bargains as eyeballs become available in real-time. In a world far removed from the premium assurances of direct buys, programmatic can mechanise the process, but as it does so, CPMs appear to be going only in one direction
i2i has chosen to host Money20/20 Europe in Copenhagen next year, with a view to accelerating its international growth. The European edition of Money20/20 will launch at the Bella Center in the Danish capital, on 5–7 April 2016, with an expected 3,000 delegates in attendance
Access Intelligence, a platform publisher targeting a number of B2B market verticals—and parent company of Folio:—is set to announce it has acquired the AdMonsters and OPS events from 8 Meter Media.
Storyful verifies the authenticity of videos posted on platforms such as Facebook, using publicly available reference points, including mapping
The UK’s biggest website for second-hand car sales had set the price for its initial public offering at 235p-per-share, giving it a market value of £2.35bn
Havas reported today that net income for 2014 grew 9.4% to 140 million euros (about $149 million at today’s exchange rate). Operating profit margin for the year was 14.1%, up three-tenths of a percent. Last month Havas reported that it had a 5.2% full-year 2014 revenue gain to 1.865 billion euros (approximately $2.126 billion) and organic growth for […]
