Sorrell on newspaper digital ad slowdown: ‘paywalls are the way to go’

ir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income

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Newspapers face up to the ad crunch in print and digital

The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers.The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months

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Trinity Mirror to announce £220m deal to control Local World

The publisher of the Daily Mirror is poised to announce a £220m deal to take control of Local World, which owns more than 100 regional titles, to create a local newspaper powerhouse.Trinity Mirror, which also owns the Sunday People and Sunday Mirror, is thought to be close to securing a deal with Local World and could announce completion this week

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Euromoney has acquired 10% of Zanbato

Euromoney Institutional Investor PLC (“Euromoney”), the international online information and events group, today announces that it has acquired a 10 percent interest in Zanbato Inc (“Zanbato”), an international private capital placements platform and workflow tools provider, for a consideration of US$5.5m, funded from its existing cash resources. The investment is part of a US$14m Series B […]

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DC Thomson launches Thunderbirds Are Go

Issue one, on sale today, is the first of a four-weekly magazine priced at £3.99 and aimed at children aged six to 12. Each issue of the magazine contains epic missions, mega make-its, jokes, comic adventures, Brains’ coolest gadgets and a Thunderbirds Are Go branded gift

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Signature Publishing launching Transformers: Robots in Disguise magazine

Everyone is aware of the phenomenally successful Transformers brand franchise, says Signature Publishing. This global brand continues to expand, and in 2015 introduced the new Transformers: Robots In Disguise animated series aimed at 4-8 year olds. The animated series is already attracting large audiences on Cartoon Network and there is an extensive toy line also making its way on to retailer’s shelves.

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Campaign launches US jobs site

Campaign US Jobs, that launched at the beginning of Advertising Week (September 29 – October 2) allows users to browse by speciality, access relevant career advice and set up personalised job alerts

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Imagine announces launch of new tech magazine – Gadget

Gadget is a mass-market monthly tech magazine for geeky parents and their children. It’s a down-to-earth manual for readers who want information about high-tech new products and trends, all covered with the insight, detail and informative graphics that have made Imagine’s How It Works magazine so popular with the same demographic, says Imagine Publishing

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