Watchable makes both short and long form video content for brands that are looking to complement or even replace their more traditional adverts to further engage their audiences.
B2B B2C Exhibitions Events Digital Publishing MarComms
Watchable makes both short and long form video content for brands that are looking to complement or even replace their more traditional adverts to further engage their audiences.
Walt Disney is doubling its stake in Vice Media to $400m, lifting its stake in the youth-focused media group to about 10 per cent, according to people familiar with the matter.
The deal, which values Vice at more than $4bn, comes weeks after Disney’s first $200m investment in the Brooklyn-based company.
Newspapers have become the least popular medium people use to keep up to date with news and current affairs, according to new research from Ofcom.
In a press release dated 8 December 2015 Messe München announced it is buying CTT EXPO in Moscow, the world’s fifth largest construction machinery trade fair. This acquisition is both the biggest and most important purchase in Messe München’s history. The seller is private Russian trade fair company Media Globe LLC.
Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries
Immediate Media is still probably best known for its print titles, including Radio Times, BBC Top Gear Magazine, BBC History and Gardeners’ World. But the West London based publisher which has recently celebrated its fourth anniversary isn’t stopping there. “Strategically when you are looking at the next five or ten years I don’t think that’s enough,” said Chief Executive Tom Bureau in a recent interview. “So we are now focusing on the third part of our proposition – becoming a platform business.”
The rebrand follows the completion of the three-year turnaround of the group which began in 2012, and signals a clear purpose for the future of the group which is now focused on two key areas: Exhibitions & Festivals and Information Services
Freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income
Both firms existing offices will be rebranded GolinMagic. The move sees Golin’s China staff swell from 50 to 150
UBM, which is looking to focus on its events operation, said it proposes to return £245m to shareholders following the deal.
On Sunday night, in a studio close to one of east London’s most car-clogged arteries, a fake Alpine hill will be alive with the sound of music in a £2m production that marks the first time a musical has been broadcast live on national television in the UK.
Communications Group Limited (STW) and increase its shareholding from 23.6% to 61.5%. STW, Australia and New Zealand’s leading marketing and communications group, is a publicly listed company, whose shares are traded on the Australian Securities Exchange
Buyout firms are vying to take over Thomson Reuters’ science information business for around £2bn as the company seeks to slim down and invest in new technology.
Listed advertising and marketing services firm STW Communications has gone into a trading halt amid speculation of a takeover by Sir Martin Sorrell’s WPP. The move by WPP is not unexpected with the two businesses being closely associated since the late 1990s. STW and WPP partner in some businesses such as Ogilvy, and WPP already owns 23.6 per cent of STW through its subsidiary, Cavendish Square Holdings.
Atlantic Media has held talks with a number of potential buyers interested in digital media about a sale of or potential investment in Quartz, the publishing group’s business news site, according to people familiar with the matter
Messe Frankfurt is continuing to grow. The company is the leading international trade fair organiser with its own exhibition grounds. On presenting the Group’s preliminary key figures for 2015, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, summed up: “We expect to generate sales of around €645 million – a new record for our company”
Roy Greenslade: Am I alone in having noticed the plunging Johnston Press share price? As I write, it stands at just 3.9p, having fallen from 17p less than two weeks ago. That’s a 77% slump
A decade-long implosion of magazine sales, led by weekly news mags, appears to be speeding up, with major name brands like Time suffering double-digit declines in just the last three months, according to the group that has charted the death of print.
The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi’s chief strategy officer Richard Huntington
Ergo Kommunikation specialises in corporate, financial and political comms. The partnership will operate under the name Edelman.ergo. The deal is Edelman’s fourth in Europe in 18 months