WPP announces that Geometry Global, its wholly-owned brand activation agency, has acquired Cacto Arte e Ideas S.A. De C.V. (“Cacto”), a digital customer relationship management company based in Mexico
WPP announces that Geometry Global, its wholly-owned brand activation agency, has acquired Cacto Arte e Ideas S.A. De C.V. (“Cacto”), a digital customer relationship management company based in Mexico
WPP’s GroupM, has acquired programmatic marketing firm The Exchange Lab, known for its proprietary technology, Proteus.
Electric Word plc today announces that it has conditionally agreed to sell its indirect 70 per cent. shareholding in iGaming Business Limited, to Clarion Events Limited, a global events business with a portfolio of event and media businesses across a range of vertical markets. The Sale values the whole of iGB on a cash free debt free basis at £19.7 million. The holder of the remaining iGB Shares, Michael Caselli, has also agreed to sell 5.1 per cent. of the issued iGB Shares and will retain the balance
The Adblock Plus revenue model has long been a contentious one. Adblock Plus charges some companies to appear on its “Acceptable Ads” list — a white list that allows some un-interruptive ads to be served to its users. Confirming a Financial Times article published earlier this year, large entities — which it qualifies as those […]
Time Inc UK – home to country and sporting titles The Field, Shooting Gazette, Shooting Times, Sporting Gun, Country Life and Horse & Hound – further expands its portfolio of events with the launch of the Field & Country Fair, celebrating the British countryside and field sports.
Plexus, part of Ascential (formerly Top Right Group), has been working with Abacus e-Media on a major project to upgrade fifteen major brands to the latest version of the Webvision CMS.
System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.
Watchable makes both short and long form video content for brands that are looking to complement or even replace their more traditional adverts to further engage their audiences.
Walt Disney is doubling its stake in Vice Media to $400m, lifting its stake in the youth-focused media group to about 10 per cent, according to people familiar with the matter.
The deal, which values Vice at more than $4bn, comes weeks after Disney’s first $200m investment in the Brooklyn-based company.
Newspapers have become the least popular medium people use to keep up to date with news and current affairs, according to new research from Ofcom.
In a press release dated 8 December 2015 Messe München announced it is buying CTT EXPO in Moscow, the world’s fifth largest construction machinery trade fair. This acquisition is both the biggest and most important purchase in Messe München’s history. The seller is private Russian trade fair company Media Globe LLC.
Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries
Immediate Media is still probably best known for its print titles, including Radio Times, BBC Top Gear Magazine, BBC History and Gardeners’ World. But the West London based publisher which has recently celebrated its fourth anniversary isn’t stopping there. “Strategically when you are looking at the next five or ten years I don’t think that’s enough,” said Chief Executive Tom Bureau in a recent interview. “So we are now focusing on the third part of our proposition – becoming a platform business.”
The rebrand follows the completion of the three-year turnaround of the group which began in 2012, and signals a clear purpose for the future of the group which is now focused on two key areas: Exhibitions & Festivals and Information Services
Freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income
Both firms existing offices will be rebranded GolinMagic. The move sees Golin’s China staff swell from 50 to 150
UBM, which is looking to focus on its events operation, said it proposes to return £245m to shareholders following the deal.
On Sunday night, in a studio close to one of east London’s most car-clogged arteries, a fake Alpine hill will be alive with the sound of music in a £2m production that marks the first time a musical has been broadcast live on national television in the UK.
Communications Group Limited (STW) and increase its shareholding from 23.6% to 61.5%. STW, Australia and New Zealand’s leading marketing and communications group, is a publicly listed company, whose shares are traded on the Australian Securities Exchange
Buyout firms are vying to take over Thomson Reuters’ science information business for around £2bn as the company seeks to slim down and invest in new technology.